The newly incorporated event organising company of the Dubai World Trade Centre (DWTC), KAOUN International and  the wholly-owned subsidiary of the Daily Mail and General Trust Plc (DMGT), DMG Events have announced the signing of a joint venture agreement to develop an international portfolio in the food and hospitality sectors.

A statement made available to Maritime Bits said KAOUN International was built upon what it called “DWTC’s formidable record of organising industry-leading events” that have helped establish not just the United Arab Emirate (UAE) but also the Middle East region, as a top destination for major international business events. Its portfolio of over 20 business and consumer events spans across sectors such as technology, food and hospitality, sustainability, broadcast and satellite, automotive, talent development and leisure marine.

According to the statement, as its first international market expansion, the new joint venture will launch the Saudi Food and Beverage Show and the Saudi Food Manufacturing Show in Riyadh from June 20-22, 2023. The inaugural event will be affiliated to GULFOOD Global, the world’s largest go-to event brand trusted by the global food and beverage industry.

It added that the Hotel Show Saudi Arabia will be rebranded for September 2023 to include the broader hospitality, HORECA and interiors markets.

It also revealed that the DMG existing food and hotel events in South Africa will also move under the new joint venture.

DMG President, Mr. Matt Denton was quoted saying that the DMG and KAOUN International partnership combines market leading food and beverage industry events with international infrastructure and an existing hotel and hospitality portfolio.

Continuing, Denton said: “Our market leading events have become centres of excellence in the food, hotel and hospitality markets and will continue to act as the gateway to the wider region.”

According to him, having grown our regional and international operations significantly in recent years, dmg clearly shares KAOUN International’s view of high-growth opportunities in the region.

Developing new markets and providing access for our global food and beverage business community to emerging growth markets is our collective focus,” KAOUN International CEO Trixie LohMirmand added.

“Working together, DMG and KAOUN International will leverage our existing complementary experience, networks and brands to create a synergistic portfolio of food, hotel and hospitality events that offer far greater opportunities within targeted geographies”, he said.

Outside of Dubai, DMG and KAOUN International together will create more value for their customers, providing them with a reliable global partner bringing its proven level of expertise and professionalism to a host of new and emerging markets.

It is on record that KAOUN International is the independent events company and wholly owned subsidiary of DWTC established to organize and manage events internationally. Derived from the Arabic word ‘universe’, KAOUN International’s mission is to ‘create limitless connections’ for the industries and markets in which it operates. Created to leverage the 40-year legacy of DWTC’s events management business and drive future MICE sector opportunity in the MENASA region.

It also delivers game-changing live experiences that build robust business connections, create opportunity, and stimulate economic growth, building on DWTC’s extensive portfolio of business and consumer events spanning multiple sectors, including technology, food and hospitality, sustainability, broadcast and satellite, automotive, talent development and leisure marine.

Maritime Bits had reported that DMG Events is a leading organiser of trade events and a publisher of trade magazines. Founded in 1989, the company which has its headquarters in Dubai, UAE and is a wholly owned subsidiary of DMGT, one of the largest media companies in the United Kingdom with total revenues of around £1bn.

Its mission is to accelerate business through face-to-face events. The trade exhibitions are a focal point, supported by strategic conferences, certified workshops, facilitated networking and industry publications.It organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the hotel and hospitality, interiors, energy and construction sectors. It has expanded operations to achieve impressive growth by the launch of events, strategic acquisition of complementary businesses and by geo-adapting flagship events.


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